Pulse Now - App Rebranding | Cristian Donoso

Pulse is a social media app focused on meeting new people and building genuine friendships. The product connects users through shared interests, nearby plans and simple conversations, turning online discovery into real-life social experiences.

Designed for people who want to expand their circle in a natural way: discover communities, join plans, and meet friends without the pressure of “dating-first” platforms.

Pulse,

a social app for

real friendships.

Context.

Previous logo.

The previous logo was simple and neutral, but it didn’t express a clear idea behind Pulse. Its form felt quite typical, which made it harder to remember and less recognizable in crowded app stores and social feeds. It also didn’t provide a strong colour language to build a consistent identity across the product and marketing touchpoints. online discovery into real-life social experiences.

Not distinctive

enough to

stand out.

Brand Core

Pulse is a social media app focused on meeting new people and building genuine friendships. The product connects users through shared interests, nearby plans and simple conversations, turning online discovery into real-life social experiences.

Designed for people who want to expand their circle in a natural way: discover communities, join plans, and meet friends without the pressure of “dating-first” platforms.

Pulse,

a social app for

real friendships.

Context.

Previous logo.

The previous logo was simple and neutral, but it didn’t express a clear idea behind Pulse. Its form felt quite typical, which made it harder to remember and less recognizable in crowded app stores and social feeds. It also didn’t provide a strong colour language to build a consistent identity across the product and marketing touchpoints. online discovery into real-life social experiences.

Not distinctive

enough to

stand out.

Brand Core

Pulse is a social media app focused on meeting new people and building genuine friendships. The product connects users through shared interests, nearby plans and simple conversations, turning online discovery into real-life social experiences.

Designed for people who want to expand their circle in a natural way: discover communities, join plans, and meet friends without the pressure of “dating-first” platforms.

Pulse,

a social app for

real friendships.

Context.

Previous logo.

The previous logo was simple and neutral, but it didn’t express a clear idea behind Pulse. Its form felt quite typical, which made it harder to remember and less recognizable in crowded app stores and social feeds. It also didn’t provide a strong colour language to build a consistent identity across the product and marketing touchpoints. online discovery into real-life social experiences.

Not distinctive

enough to

stand out.

Brand Core

Pulse is a social media app focused on meeting new people and building genuine friendships. The product connects users through shared interests, nearby plans and simple conversations, turning online discovery into real-life social experiences.

Designed for people who want to expand their circle in a natural way: discover communities, join plans, and meet friends without the pressure of “dating-first” platforms.

Pulse,

a social app for

real friendships.

Context.

Previous logo.

The previous logo was simple and neutral, but it didn’t express a clear idea behind Pulse. Its form felt quite typical, which made it harder to remember and less recognizable in crowded app stores and social feeds. It also didn’t provide a strong colour language to build a consistent identity across the product and marketing touchpoints. online discovery into real-life social experiences.

Not distinctive

enough to

stand out.

Brand Core

Pulse is a social media app focused on meeting new people and building genuine friendships. The product connects users through shared interests, nearby plans and simple conversations, turning online discovery into real-life social experiences.

Designed for people who want to expand their circle in a natural way: discover communities, join plans, and meet friends without the pressure of “dating-first” platforms.

Pulse,

a social app for

real friendships.

Context.

Previous logo.

The previous logo was simple and neutral, but it didn’t express a clear idea behind Pulse. Its form felt quite typical, which made it harder to remember and less recognizable in crowded app stores and social feeds. It also didn’t provide a strong colour language to build a consistent identity across the product and marketing touchpoints. online discovery into real-life social experiences.

Not distinctive

enough to

stand out.

Brand Core

Pulse is a social media app focused on meeting new people and building genuine friendships. The product connects users through shared interests, nearby plans and simple conversations, turning online discovery into real-life social experiences.

Designed for people who want to expand their circle in a natural way: discover communities, join plans, and meet friends without the pressure of “dating-first” platforms.

Pulse,

a social app for

real friendships.

Context.

Previous logo.

The previous logo was simple and neutral, but it didn’t express a clear idea behind Pulse. Its form felt quite typical, which made it harder to remember and less recognizable in crowded app stores and social feeds. It also didn’t provide a strong colour language to build a consistent identity across the product and marketing touchpoints. online discovery into real-life social experiences.

Not distinctive

enough to

stand out.

Brand Core

The previous logo lacked distinctiveness. It didn’t communicate what Pulse stands for at first glance. The rebrand goal was to create a friendly, modern identity that instantly signals “meet friends nearby”, with a visual system strong enough to live across the app, social content and campaigns.

From neutral

to memorable.

Problem solved.

Rebrand Strategy.

The rebrand was built around clear strategic choices to make Pulse instantly recognizable and consistently usable across product and marketing. We defined a visual territory that feels friendly and modern, established a friendship tone, and created a scalable system with strong hierarchy to work from app UI to campaigns.

Decisions that

guide everything.

We introduced a new symbol built from a “P” and a map pin reference, representing connection and real-world meetups. The brand gradient adds warmth and energy while keeping a calm, approachable tone, making Pulse feel inviting, not “dating-first”.

Visual territory: calm tech + human warmth, driven by the Pulse gradient as a recognizable brand signature.

Tone: approachable, safe, community-led, clearly not dating-first.

System: modular design language (P + map pin symbol, shapes, components) built to scale across UI, social, motion and merch.

Hierarchy: Roboto typography with strong headline-to-body contrast for clarity in small screens and fast-scrolling environments.

The previous logo lacked distinctiveness. It didn’t communicate what Pulse stands for at first glance. The rebrand goal was to create a friendly, modern identity that instantly signals “meet friends nearby”, with a visual system strong enough to live across the app, social content and campaigns.

From neutral

to memorable.

Problem solved.

Rebrand Strategy.

The rebrand was built around clear strategic choices to make Pulse instantly recognizable and consistently usable across product and marketing. We defined a visual territory that feels friendly and modern, established a friendship tone, and created a scalable system with strong hierarchy to work from app UI to campaigns.

Decisions that

guide everything.

We introduced a new symbol built from a “P” and a map pin reference, representing connection and real-world meetups. The brand gradient adds warmth and energy while keeping a calm, approachable tone, making Pulse feel inviting, not “dating-first”.

Visual territory: calm tech + human warmth, driven by the Pulse gradient as a recognizable brand signature.

Tone: approachable, safe, community-led, clearly not dating-first.

System: modular design language (P + map pin symbol, shapes, components) built to scale across UI, social, motion and merch.

Hierarchy: Roboto typography with strong headline-to-body contrast for clarity in small screens and fast-scrolling environments.

The previous logo lacked distinctiveness. It didn’t communicate what Pulse stands for at first glance. The rebrand goal was to create a friendly, modern identity that instantly signals “meet friends nearby”, with a visual system strong enough to live across the app, social content and campaigns.

From neutral

to memorable.

Problem solved.

Rebrand Strategy.

The rebrand was built around clear strategic choices to make Pulse instantly recognizable and consistently usable across product and marketing. We defined a visual territory that feels friendly and modern, established a friendship tone, and created a scalable system with strong hierarchy to work from app UI to campaigns.

Decisions that

guide everything.

We introduced a new symbol built from a “P” and a map pin reference, representing connection and real-world meetups. The brand gradient adds warmth and energy while keeping a calm, approachable tone, making Pulse feel inviting, not “dating-first”.

Visual territory: calm tech + human warmth, driven by the Pulse gradient as a recognizable brand signature.

Tone: approachable, safe, community-led, clearly not dating-first.

System: modular design language (P + map pin symbol, shapes, components) built to scale across UI, social, motion and merch.

Hierarchy: Roboto typography with strong headline-to-body contrast for clarity in small screens and fast-scrolling environments.

The previous logo lacked distinctiveness. It didn’t communicate what Pulse stands for at first glance. The rebrand goal was to create a friendly, modern identity that instantly signals “meet friends nearby”, with a visual system strong enough to live across the app, social content and campaigns.

From neutral

to memorable.

Problem solved.

Rebrand Strategy.

The rebrand was built around clear strategic choices to make Pulse instantly recognizable and consistently usable across product and marketing. We defined a visual territory that feels friendly and modern, established a friendship tone, and created a scalable system with strong hierarchy to work from app UI to campaigns.

Decisions that

guide everything.

We introduced a new symbol built from a “P” and a map pin reference, representing connection and real-world meetups. The brand gradient adds warmth and energy while keeping a calm, approachable tone, making Pulse feel inviting, not “dating-first”.

Visual territory: calm tech + human warmth, driven by the Pulse gradient as a recognizable brand signature.

Tone: approachable, safe, community-led, clearly not dating-first.

System: modular design language (P + map pin symbol, shapes, components) built to scale across UI, social, motion and merch.

Hierarchy: Roboto typography with strong headline-to-body contrast for clarity in small screens and fast-scrolling environments.

The previous logo lacked distinctiveness. It didn’t communicate what Pulse stands for at first glance. The rebrand goal was to create a friendly, modern identity that instantly signals “meet friends nearby”, with a visual system strong enough to live across the app, social content and campaigns.

From neutral

to memorable.

Problem solved.

Rebrand Strategy.

The rebrand was built around clear strategic choices to make Pulse instantly recognizable and consistently usable across product and marketing. We defined a visual territory that feels friendly and modern, established a friendship tone, and created a scalable system with strong hierarchy to work from app UI to campaigns.

Decisions that

guide everything.

We introduced a new symbol built from a “P” and a map pin reference, representing connection and real-world meetups. The brand gradient adds warmth and energy while keeping a calm, approachable tone, making Pulse feel inviting, not “dating-first”.

Visual territory: calm tech + human warmth, driven by the Pulse gradient as a recognizable brand signature.

Tone: approachable, safe, community-led, clearly not dating-first.

System: modular design language (P + map pin symbol, shapes, components) built to scale across UI, social, motion and merch.

Hierarchy: Roboto typography with strong headline-to-body contrast for clarity in small screens and fast-scrolling environments.

The previous logo lacked distinctiveness. It didn’t communicate what Pulse stands for at first glance. The rebrand goal was to create a friendly, modern identity that instantly signals “meet friends nearby”, with a visual system strong enough to live across the app, social content and campaigns.

From neutral

to memorable.

Problem solved.

Rebrand Strategy.

The rebrand was built around clear strategic choices to make Pulse instantly recognizable and consistently usable across product and marketing. We defined a visual territory that feels friendly and modern, established a friendship tone, and created a scalable system with strong hierarchy to work from app UI to campaigns.

Decisions that

guide everything.

We introduced a new symbol built from a “P” and a map pin reference, representing connection and real-world meetups. The brand gradient adds warmth and energy while keeping a calm, approachable tone, making Pulse feel inviting, not “dating-first”.

Visual territory: calm tech + human warmth, driven by the Pulse gradient as a recognizable brand signature.

Tone: approachable, safe, community-led, clearly not dating-first.

System: modular design language (P + map pin symbol, shapes, components) built to scale across UI, social, motion and merch.

Hierarchy: Roboto typography with strong headline-to-body contrast for clarity in small screens and fast-scrolling environments.